Big Bang Approach to CRM Implementation or Department by Department?

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When it comes to implementing a CRM system, organisations have two main options: the big bang approach or the department by department approach. In this blog post, we’ll explore the pros and cons of each approach and help you determine which one is best for your organisation.

The “Big Bang” Approach

The big bang approach to CRM implementation involves implementing the system for the entire organisation all at once. This approach has several benefits, such as the ability to quickly realise the full potential of the system and standardise processes across the entire organisation. Additionally, this approach allows for a more cohesive and consistent user experience.

However, there are also some drawbacks to the big bang approach. For example, it can be disruptive to business operations, and it can be difficult to get buy-in from all departments. Additionally, the risk of implementation failure is higher with this approach, as the entire organisation is affected by any issues that arise.

Department by Department Approach

On the other hand, the department by department approach involves implementing the CRM system in stages, starting with one or a few departments at a time. This approach can be less disruptive to business operations, allows for a more gradual rollout of the system, and can be more easily tailored to the specific needs of each department. Additionally, by starting small and working with one or a few departments, it’s easier to identify and iron out any issues that may arise before the implementation is extended to the rest of the organisation.

However, the department by department approach also has its drawbacks. It can take longer to fully realise the benefits of the system, and it may require more resources to manage multiple implementations. Additionally, there may be challenges in ensuring consistency and cohesion in the user experience across different departments.

Which Approach is Right for You?

When deciding between the big bang and department by department approach, organisations should consider several factors such as the size and complexity of the organisation, the resources available for implementation, and the company’s goals and objectives.

For example, if your organisation is large and complex, with many different departments and processes, the department by department approach may be a better fit. This approach allows you to focus on one area at a time and ensure that each department’s specific needs are met.

Conversely, if your organisation is small and has simple processes, the big bang approach may be more appropriate.

Best Practices for Implementing a CRM System

Regardless of which approach you choose, there are several best practices that organisations should follow when implementing a CRM system. These include:

  • Involving key stakeholders in the process
  • Testing the system before rolling it out
  • Providing training and support for users

In conclusion, both the big bang and department by department approach have their own advantages and disadvantages, and the ideal approach depends on the specific needs of the organisation. By carefully evaluating your options and choosing the approach that best aligns with your goals and resources, you can ensure a successful CRM implementation.

If you would like to discuss your business challenges and how ViewPointCRM can help your organisation, please get in touch with our expert team today or book a demo.