Whitepapers

Looking for CRM strategic best practices to help your organisation transform to a new CRM solution? You've come to the right place. Each quarter we'll be publishing a new whitepaper to support you in making key decisions in your organisation's journey to a better customer and employee experience.

The Evolution of the Customer

How Technology, Collaboration and Behaviours are Changing the Landscape

Changes in technology, collaboration and behaviours are shaping a new type of customer and how suppliers engage with them. The coronavirus pandemic has accelerated and exacerbated change that was already taking place, both in demand and supply. In this whitepaper we’ll look at various markets from mass-market Business to Consumer (B2C) markets and Business to Business (B2B) markets, as well as the downstream impact on wholesale and complex supply chains.